Microsoft MapPoint 2004 is the data visualization solution information workers need to visualize, analyze and transform location-based information into insightful business analysis. MapPoint 2004 offers high-quality street-level map content for all of North America, valuable demographics and consumer purchase behavior data, wrapped into an easy-to-use Office-style application - all at an unbeatable price! Visualize your business in a whole new way to expose geographic trends, opportunities and issues. Communicate location-based information effectively by embedding MapPoint documents in PowerPoint, Word and other productivity applications, saving them as a Web page or printing them in black and white or color. Integrate maps and other location intelligence into other applications using the included ActiveX Control or through MapPoint's extensive COM APIs.